A local gym project where I was involved in creating the branding.
Dylan Méndez
2021
To develop a captivating and powerful brand identity that resonated with the target audience and showcased the gym’s unique offerings.
Research and Discovery: I conducted thorough research and collaborated closely with the gym’s team to understand their vision, target audience, and core values.
Brand Strategy: Based on the insights gained, I developed a comprehensive brand strategy that encompassed the gym’s personality, values, and positioning in the market.
Logo and Visual Identity: I created a distinctive logo and visual identity that reflected the gym’s dynamic and empowering atmosphere. The design elements were carefully crafted to communicate strength, motivation, and dedication.
Brand Collateral: I extended the branding to various collateral materials such as business cards, signage, and promotional materials to ensure consistency and reinforce the gym’s brand image.
A captivating and powerful brand identity that successfully captured the essence of the gym. The branding reflected the gym’s dynamic and empowering environment, effectively resonating with the target audience. The cohesive and well-executed branding materials helped establish a strong brand presence and enhance the gym’s reputation in the local community.
