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PORTFOLIO

BASED IN ATLANTA, GA
& ALAJUELA, CR

AVAILABLE FOR FREELANCE
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Clou

  • UI/UX DESIGN
  • BRAND DESIGN
  • WEB DESIGN
  • DEVELOPMENT

Overview

An exciting coffee brand launching in Japan and Costa Rica, where I was involved in branding and website design.

Client

Clou

Year

2021

Main Goal

To create a minimal, vibrant, and eye-catching brand identity and packaging design that resonated with their target audience and highlighted their core values. Additionally, the website design aimed to provide an immersive and engaging online experience for coffee enthusiasts.

Process

  1. Branding: I embarked on a creative brief to develop the brand identity for Clou, focusing on minimalism and vibrancy. The design captured the brand’s core values and targeted the busy and woke young millennial audience who appreciate good tasting, high-quality coffee.

  2. Packaging Design: The packaging concept emphasized the clean and additive-free nature of Clou’s coffee. The design showcased their pride in producing one of the best organic coffees in Japan.

  3. Website Design: I designed a captivating website that complemented the brand identity, providing an immersive and user-friendly experience. 

Outcome

A successful brand identity and packaging design that effectively communicated the brand’s core values and resonated with their target audience. The minimal, vibrant, and eye-catching design created a memorable impression. Additionally, the website design provided an immersive online experience, engaging visitors and enhancing the brand’s online presence.

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